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This site mmskiphire.com had the following in the homepage, "Placement of my skip and permits." We observed that the website stated " What can I put into my skip? Waste Transfer Station MRF." It also stated " Cost-effective skip hire and waste transfer requirements. Cost-effective, skip hire and waste transfer requirements. The solution to all your skip hire needs. Our commitment to the environment. The waste we receive is processed, and we currently recoverrecycle over 90 of it, reducing landfill tonnages and minimising pollution by reducing journeys to landfill sites." The header had M and M Skip Hire as the highest ranking keyword. It was followed by Oxfordshire Skip Hire, Oxford Skip Hire, and Oxford Skips which isn't as ranked as highly as M and M Skip Hire. The next words the site used was Skip Hire Oxford. Skip Hire Oxfordshire was also included but could not be understood by search parsers.